The Application of Data Analytics in the Current Era and Its Impact on Optimizing Business Effectively. Derivatif: Jurnal Manajemen Ekonomi dan Akuntansi , [S. l.], v. 1, n. 1, p. 1–9, 2025. Disponível em: https://glonus.org/index.php/derivatif/article/view/213. Acesso em: 25 jan. 2026.